Thanks to cutting-edge software and platforms, businesses can achieve their marketing objectives faster than ever before while saving more time and money than ever before.
More than ever before, consumer requirements and desires fuel digital marketing. Consumers expect brands to provide experiences that incorporate emerging technologies as soon as they become available.
In order to deliver the best possible customer experiences, companies, and marketers must remain apprised of MarTech and the latest technological advancements in order to meet the expectations of existing and potential customers. If you fail to do so, you may fall behind your competitors.
So, shall we get on with it? Here are Six MarTech trends you should contemplate implementing as we approach 2023.
#1: Interactive Content
In today’s competitive environment, a unique experience is essential, and 81 percent of marketers agree that interactive content is superior to static content. Interactive content stands out. It draws you in and refuses to release you.
Infographics, calculators, and videos are excellent tools for captivating people’s attention and generating qualified leads. As part of a comprehensive content marketing strategy, interactive content can enhance the online identity and presence of your brand.
Ultimately, the goal is to improve the user experience by employing solutions that provide much more than just static information. It is essential to select interactive content carefully for each stage of the sales funnel, as this will increase the likelihood of converting the prospect into a buyer.
Ensure you have a robust design, identify the demands of your customers, and keep the content shareable when developing interactive content. This will increase your success rate overall. Although interactive content is listed as a trend here, it is rapidly becoming a standard in the MarTech and Digital Marketing industries.
#2: Virtual Reality
Virtual reality is not an entirely novel concept, but it is relatively new to the marketing industry. Since its inception, it has exponentially increased. This market for virtual reality is anticipated to reach $209 billion by 2022. This is not surprising, given that the COVID-19 pandemic caused the world to be turned upside down, with virtually everything becoming digital and “virtual.”
Utilizing virtual reality in marketing enables companies to bridge the divide between action and user experience. This cutting-edge technology has the potential to literally disrupt the consumer journey and convert them into buyers instantly. Virtual reality can be used to provide consumers with a digital experience instead of a physical one, thereby promoting a service or product.
It can also be used to demonstrate the development process or to enable consumers to visualize how a product will appear in their homes prior to purchase. Virtual reality marketing ultimately attracts consumers to you rather than requiring you to exert a great deal of effort to attract them.
#3: Low and No-Code Platforms
Although you haven’t needed to be an IT expert to deliver results for some time, the number of low- and no-code platforms at your disposal is abundant and continues to increase annually.= This market is anticipated to surpass $21 billion by 2022, with 75% of enterprises using low- and no-code platforms. It is no surprise that it reached the list of the top MarTech trends to attempt in 2022!
With these tools, it is possible to create technical applications, such as databases, websites, chatbots, and applications, without any prior programming experience. This type of programming reduces the technical obstacles. In addition, you obtain faster application delivery, lower costs, and increased productivity. Keep in mind that you can obtain fast results with minimal and no-code platforms, but the personalization options are limited due to the less extensive programming.
Low- and no-code platforms are creating opportunities and upending the status quo because they have the cost-effective capacity to help businesses obtain a competitive advantage.
#4: Data Access and Customer Data Platforms
You’ve likely heard that the future will lack cookies. Not in the chocolate-chip cookie sense, but in the consumer data-driven by third parties sense. After early 2022, when Google completes its phase-out, businesses will no longer have access to third-party consumer data.
Other browsers, such as Firefox and Safari, have already taken steps to eliminate the monitoring of third-party cookies. Without cookies, it would be considerably more difficult to understand consumer behavior. Nonetheless, this does not imply that it is unattainable.
Instead, businesses will need to seek out new methods to collect consumer data, which will require them to reach out to current and potential customers. Consumer Data Platforms will be utilized more frequently and strategically to develop a comprehensive consumer view.
These can be extremely useful for obtaining data and creating distinct consumer profiles within a single database. Since a third-party cookie will not be used to request a customer’s authorization for their information, there will be privacy concerns regarding the use of CDPs after 2022.
The majority of the time, however, CDPs utilize zero- or first-party data, such as newsletters, polls, surveys, follow-up e-mails, etc.
#5: Influencer Marketing Platforms
Incorporating influencers into your overall marketing strategy can help your brand reach audiences you would have never reached otherwise. This is likely why 65 percent of businesses intend to increase this portion of their budgets in the future and why the market is anticipated to reach $15 billion by 2022.
Unfortunately, it is a lengthy procedure. For influencer marketing to be effective, you must identify relevant influencers with a minimum number of followers, contact them individually via direct message (DM) or email, negotiate the terms/rates of the transaction, and then monitor the results for each influencer.
Despite the benefits, some businesses are unwilling to implement it. Fortunately, a number of influencer marketing platforms are entering the market to alleviate your burden. These platforms make it simpler to identify and contact influencers who will work for your brand.
#6: Hybrid Events
People were devastated when the COVID-19 pandemic shut down practically everything, from live performances to craft exhibits. A large number of enterprises suffered significant losses.
Despite the fact that businesses are steadily recuperating and large events are beginning to be permitted once more, nothing will ever be the same again. For starters, some consumers are still uneasy in sizable groups. There is a high probability that this reluctance will persist for some time, if not indefinitely.
So, how do you as a business respond? How do you sustain your business? How do you pander to consumers who want to stay at home and those who want to attend organized events (while maintaining their safety)?
Keep in mind that a hybrid event entails more than simply streaming presentations to a participant’s residence. In a hybrid event, the online participant receives the same experience as the in-person participant, including the same interactivity, networking opportunities, and so on.
Creating a hybrid event will allow you to satisfy the requirements of all of your current and potential clients. This is precisely what Meeting Professionals International did with WEC Grapevine last year when in-person events were permitted to return.
Two programs were concurrently flawlessly organized and carried out. The event was witnessed by 700 individuals in person and 1,000 individuals virtually. The event was a resounding success, providing everyone with a safe and unforgettable experience. Organizing an event that is both live-streamed at home and held in person presents challenges.
A hybrid event, on the other hand, ensures that all attendees are satisfied and provides brands with a larger audience reach, a higher return on investment, and deeper data insights. It is essential to manage expectations from the outset and select the appropriate platform provider to ensure that both virtual and in-person audiences receive an engaging and immersive experience.