There is a possibility that Google Analytics 4 is not everyone’s preferred platform; however, there are a number of new features in GA4 that are going to be released in 2023 that are going to be worth keeping an eye on and may just alter your opinion.
The release of Google Analytics 4 was a bit of a flop due to a broad variety of technical issues that plagued the software. And the majority of the most successful Adwords firms that are now working in the industry did not exactly welcome it with open arms.
Having said that, this does not imply that Google Analytics 4 does not have a number of new features that are exciting to look forward to using. This lacklustre response has, if anything, compelled Google to step up its game in some little way.
Therefore, I decided to investigate the top seven features of Google Analytics 4 that have the potential to alter your perception of the platform in 2023.
First of all, GA4’s predictive analysis is a feature.
The Google Ads community went absolutely crazy when it was announced that Google Analytics 4 will be the “future of Google Analytics.” Unfortunately, this early optimism was short-lived, and dissatisfaction deepened as time went on.
Google’s most recent effort to demonstrate the power of its machine learning capabilities and put the company’s many hours of research to good use is known as predictive analytics.
When you configure buy events on your Google Shopping account, Google will begin collecting the data required to generate predictive audiences for users. In point of fact, predictive analytics won’t become fully operational for this programme until after it has successfully completed its data mining task.
After they have been filled, the predicted audiences may serve as comparable standards for you to employ in your analyses.
There is a solid reason why predictive analytics is one of the most anticipated new capabilities in GA4 and one of the most talked about additions to this version.
No. 2 of the GA4 Features: Anomaly Detection
Anomaly detection is another another instance of Google’s platform demonstrating its superiority in terms of machine learning and artificial intelligence. This goes hand in hand with the previous point about Google showing off its muscle.
Google will flag your website for potential anomalies if it has reason to suspect that something was going to happen there but it did not. Google has removed the necessity for you to assess whether or not something that did not take place was, in fact, important by introducing a feature known as anomaly detection.
A further feature that may be used in Explorations is the activation of the anomaly detection for line graphs. Google generates a thorough graph as a result of this action, which establishes the sensitivity of the anomaly as well as the necessary learning time to resolve it.
Custom Reporting is the third and final GA4 feature.
When talking about graphs, it is important to keep in mind that in the revamped version of GA4, Google Ads professionals now have access to Explorations, a topic that I have already touched on briefly.
You are able to generate in-depth, individualised reports using Explorations. These reports may also be shown in a spreadsheet format similar to Excel and delivered with many tabs each containing their own distinct data.
You will have a considerably easier time exchanging reports when you make use of Explorations and custom reporting. You have the option to print reports or download them as a spreadsheet formatted in either Excel or PDF.
There is no way around the fact that if you produce exceptional reports, people will see your company as a more capable organisation. If you don’t trust me, then have a look at the reviews that we have on Trustpilot.
In light of this, the newly added GA4 function will make reporting much simpler in 2023.
Feature No. 4 of GA4: Track More Than 300 Events
With Google Analytics 4, you now have the capability to create and monitor more than 300 events. You are also able to generate and monitor an unlimited number of these events per property, up to a maximum of 300.
It should not be necessary to be a web developer in order to navigate the interface of analytics programmes, and using these programmes should not be difficult. The good news is that Google Analytics 4 is simple to learn.
This new tracking function in Google Analytics 4 will fulfil all of your tracking requirements, whether it entails monitoring events or improving your measurement requirements.
Use Segments Once is the fifth and final GA4 feature.
If you wanted to filter an audience in the older version of Google Analytics, you had to build a segment for each and every time you wanted to do so. This was one of the most significant drawbacks of that version.
However, developing the section wasn’t the problem at all. The fact that the section was then preserved and arranged until you erased it – something that the vast majority of people did not do – was the deciding factor.
You no longer have to save audience segments after creating them if you’re using Google Analytics 4, which was just released. Utilizing the “Comparisons” function will allow you to accomplish this goal.
You also have the ability to establish audience segments that are permanent. To do this with Explorations, first generate a segment, then, before saving the segment, pick the “Build Audience” option.
Track 30+ Conversions is the sixth of GA4’s features.
Another feature that has been much awaited, conversion tracking, has been completely rethought and redesigned in Google Analytics 4. GA4 is easier to use and more streamlined than its predecessors. It allows you to monitor over 30 different conversions, and you may delete as many of them as you wish as you go along with your campaign.
Additionally, you are able to simply indicate conversions in GA4. Simply move your cursor over the conversion you want to mark, and then choose the checkbox next to the option that reads “Mark Conversion.”
The whole procedure will be much enhanced in 2023 as a result of the extensive simplifications made to GA4’s conversion tracking system.
No. 7 on the list of GA4 features is customizable tables.
Nobody appreciates having to comb through pages of material that is difficult to understand. The majority of the data that Google Analytics presents is organised in complicated tables, but GA4 enables anybody with administrative access to personalise their data and show it in reports that are simple to understand.
You have the ability to choose the dimensions and metrics that are used when showing your data thanks to Google Analytics 4, and you can save that style of presentation as you go along.
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